Data protection
Thank you for visiting our blog. Protection of your privacy is very important to us. Below you will find extensive information about how we handle your data.
Privacy Policy of Freshworks:
For details, see the Freshworks Privacy Policy.
EU-US-Privacy Shield:
Freshworks is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the US to ensure compliance with European privacy standards in the United States.
Right to object to data collection
Data processing is based on your consent art. 6 (1) 1 lit b GDPR. You can revoke this consent at any time by contacting us (for example through our contact form). The data deposited with us for the purpose of processing your inquiries will be stored by us until the notification of your revocation and will be deleted after the revocation both from our servers and from the servers of Freshworks.
Amongst other things, MailChimp is a service that supports the dispatch, organization and analysis of newsletters. If you enter data for the purposes of newsletter subscription (e.g., e-mail address), it will be stored on MailChimp's servers in the United States.
MailChimp analysis
With the help of MailChimp we can analyze our newsletter campaigns. When you open an e-mail sent by MailChimp, a file contained in the e-mail (called web beacons) connects to MailChimp's servers in the United States. This way you can determine if a newsletter message has been opened and which links have been clicked on. In addition, technical information is collected (e.g., time of retrieval, IP address, browser type and operating system). This information can not be assigned to the respective newsletter recipient. They serve exclusively the statistical analysis of newsletter campaigns. The results of these analysis can be used to improve future newsletters to the interests of the recipient.
EU-US-Privacy Shield
MailChimp is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the US to ensure compliance with European privacy standards in the United States.
Right to object data collection
If you do not want analysis by MailChimp, please unsubscribe from the newsletter. For unsubscribtion we provide a corresponding link in each newsletter message. Furthermore, you can unsubscribe from the newsletter directly on the website. Data processing is based on your consent (Article 6 (1) (a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the already completed data processing operations remains unaffected by the revocation. The data deposited with us for the purpose of obtaining the newsletter will be stored by us from the newsletter until it has been removed from the newsletter and, after unsubscribing from the newsletter, deleted both from our servers and from the servers of MailChimp.
Safari™: https://support.apple.com/kb/PH21411?locale=de_DE&viewlocale=en_US
Chrome™: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
Firefox™: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Opera™ : http://help.opera.com/Windows/10.20/en/cookies.html
For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy.
Right to object
Although we have legitimate interests in using and storing "conversion cookies", we offer opt-out options. If you do not want to participate in tracking, you can opt out by opting out of the Google Conversion Tracking cookie through your Internet browser under User Preferences. You will not be included in the conversion tracking statistics. The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in analyzing user behavior in order to optimize both our web site and our advertising.
Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law.
Right to object:
While we have legitimate interests in using the Facebook Pixel and storing "conversion cookies", we offer opt-out options. You may object to the capture by the Facebook Pixel and use of your data to display Facebook Ads. To set which types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions on the usage-based advertising settings. The settings are platform independent, which means they are adopted for all devices, such as desktop computers or mobile devices. You may also object to the use of cookies for metering and promotional purposes, via the opt-out page of the Network Advertising Initiative, and additionally to the US website aboutads.info or the European website youronlinechoices.com. If you do not want Facebook to collect data via Custom Audience, you can deactivate Custom Audiences here.
The use of Facebook Pixel as well as the storage of "conversion cookies" is based on art. 6 (1) 1 lit a GDPR. We have a legitimate interest in analyzing user behavior in order to optimize both our web site and our advertising.
We have a contract data processing contract with Facelift Brand Building Technologies GmbH in which we commit to facelift to protect the data of our customers and not pass them on to third parties.
The basis for data processing is art. 6 (1) 1 lit a GDPR. We have a legitimate interest in analysing user behaviour and efficient communication to optimize our social media communications, customer service, and advertising.
Privacy Policy of Instagram
For more information on how to handle user data on Instagram, see the Instagram Privacy Policy.
The use of Instagram is in the interest of an attractive presentation of our online offers and an easy findability of the places we have indicated on the website. This constitutes a legitimate interest within the meaning of art. 6 (1) 1 lit a GDPR.
Google Privacy Policy
For more information on how to handle user data, please refer to the Google Privacy Policy.
Right to object to data collection
You can prevent Google from collecting your information by clicking on the link and opting out.
Our website uses so-called social plugins (‘plugins’) by the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (‘Facebook’). The plugins carry a Facebook logo or the label ‘Social plugin by Facebook’ or ‘Facebook social plugin’. You’ll find an overview of the Facebook plugins and how they look here.
Here you can find Facebook’s privacy policy with further information on the collection and use of data by Facebook, your relevant rights as well as on settings for the protection of your privacy.
To prevent Facebook from assigning collected data to your user account on Facebook, please log out from Facebook before visiting our website. You can also completely prevent the Facebook plugins from loading by using add-ons to your browser, e.g. with the ‘Facebook Blocker’ or with the script blocker ‘NoScript’.
There are remarketing tags on our pages which link to and are integrated with the social network website, Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. When you visit our pages, a direct connection is made between your browser and the Facebook server via the remarketing tags . Through this process Facebook obtains information about the pages you have visited with your IP address. In this way Facebook can match your visit to our pages to your user account. We can use the information obtained in this way for the display of Facebook ads. Please note that we, as the host of these pages, have no knowledge of the content of the data transmitted or the usage thereof by Facebook. Further information can be found in Facebook’s data protection statement. If you do not want your data to be collected via Custom Audience, you can deactivate Custom Audiences here.
If we process personal data as described above to protect our legitimate interests that are overriding in the process of balancing of interests, you may object to such data processing with future effect. If your data are processed for direct marketing purposes, you may exercise this right at any time as described above. If your data are processed for other purposes, you have the right to object only on grounds relating to your particular situation.
After you have exercised your right to object, we will no longer process your personal data for such purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.
This does not apply to the processing of personal data for direct marketing purposes. In such a case we will no longer process your personal data for such purposes.
Correct as of: 24/05/2018